Goals

Marketing goals define the broad aims a business wishes to achieve in its overall marketing strategy.

Do you know what your marketing goals are?

• What specific outcomes do you want to achieve through your marketing efforts in the next year (e.g., increased sales, more customer engagement, improved brand awareness)?

• Who is your ideal customer, and how do you want to reach and connect with them in your local community?

Needs

Marketing needs identify the specific challenges a business must address.

Do you know what your marketing needs are?

• What resources (e.g., budget, time, personnel) do you currently have, and what additional resources will you need to successfully implement your marketing strategies?

• What skills or tools do you need to outsource, acquire, or improve upon (e.g., social media management, content creation, SEO) to effectively reach your ideal customers in your community?

Objectives

Marketing objectives outline the specific, measurable steps required to reach their goals.

Do you know what your marketing objectives are?

• What specific, measurable targets do you want to achieve within the next year (e.g., increasing website traffic by 25%, gaining 100 new social media followers, or recording a 15% growth in sales)?

Partnership

Partnering with a Marketing Firm can enhance your ability to effectively identify and execute your marketing goals, needs, and objectives by leveraging their expertise and resources.

ITRM's Pilot Program can help you get started on the right path while you assess the potential benefits of working with us.

• Which specific areas of your marketing strategy do you need the most help with to drive your success (e.g., digital marketing, website optimization, social media management, branding, or campaign execution)? Contact us below to get started!